These days you
can find sub-titles in every other movie. This is due to the high demand of
people coming from different backgrounds. People of different cultures who
speak different languages are also interested in the same subject.
For example,
Hollywood movies either come up with subtitles or offer debut in different
languages so that people across the world can watch the same movie on the day
of opening. It is not limited to people who are familiar with English. Subtitles
option is more effective than dubbing.
There are
certain rules of subtitles that every translator has to keep in mind. There
should be maximum two lines in a screen at a time. Second is that, every line
should have maximum of 37 characters. It cannot exceed that limit as it will
affect the reading speed of the audience.
With translation
Hollywood movies earn millions as it gets a larger market to cater. According
to a research, only 10% of people in the world speak English. There are many
non-English speaking countries, where there is a demand of Hollywood movies.
These movies have a good base and a strong subject to talk about, which these
non-English audience is interested in.
Hence there is a large opportunity for
producers to reach out to a larger market rather than catering to only U.S.
with the help of translation services film makers are able to earn more than
three times of what they are currently earning. With the help of translation agencies in
India, this task has become comparably easier.
Translation can
be done in two ways; subtitles and dubbing. Many of them do not prefer the
later one as the mouth and the dialogues do not match with the speaker. There
are few movie makers in Hollywood who do not prefer subtitles as it becomes
difficult for the reader to read continuously and watch the speaker at the same
time. An average reader can read nine characters per second, so it is important
for the translator to adjust the dialogue in that required space.
There are many
good translation services in India, who will do English translation in every
language spoken in India. They do translate Hollywood movies into Hindi and
make it meaningful. The quality of translation plays an important role as; the
translators need to have a good movie background.
They should maintain the
integrity of the dialogue without making it look funny. There are movies which
have lost their charm during the translation process. If done elegantly, it
will help movie makers to not only bridge their bank accounts but also open
doors for a larger market.
Although Hollywood
is the most profitable film industry, India is the most productive based on its
sheer number of films. Its gross recipes have tripled from 2004 to 2014 and
have estimated revenue to reach $4.5 billion.
With these numbers it has become
important for Hollywood to translate and get the Indian audience as well. As
Hollywood makes the most expensive films, it is important for them to cater to
a larger market to get good profits. For this, thus it has become important for
them to translate and cater to larger audience.
TransLang Ways is leading translation company in India and we provide quality translation services in India for documentaries, movies, biographies, Interviews etc.
